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Market research

Before starting any investment on the Italian market You could be interested in testing Your products or other aspects of Your marketing strategies.
In cooperation with AMT Consulting we can help You in the following fields:

• • Fast moving consumer goods (Food/Non-food)
• • Semi-durable goods
• • Durable goods
• • Services

• • Electric household appliance
  • Telecommunications and new technologies
• • Automotive
• • Publishing
• • Advertising
• • Sanitary and hygiene products
• • Cosmetics/perfume
• • Toys
• • Fashion/Design
• • Furniture
• • Pharmaceutical
• • Financial and economic activities
• • Agricultural
• • Sport and leisure equipment
• • Travel and tourism
• • Public opinion
• 
  

...AND RUN RESEARCH ON:

• • Product test
• • Concept test
• • Name test
• • Packaging test
• • Tracking study
• • Usage & Attitude (U&A)
• • Customer satisfaction/dis-satisfaction studies
• • Advertising surveys
• • Children test
• • Desk research

 

We  handle all projects from field to full report. Furthermore AMT uses a variety of proven specialist packages of software (Quantime, SPSS, SAS, SPAD) and carries out multivariate analyses.
Thanks to a staff of 20 highly experienced consultants we are able to use all the following market research methodologies to offer optimal marketing recommendations:

Quantitative Research

• • Direct and personal interviews - face to face
• • Postal surveys
• • Telephone surveys (70 positions equipped with CATI - Computer Aided Telephone Interviewing)
• • Hall centre surveys
• • Continuous consumer panel and diary surveys
• • Mystery Shopper interviews
• • Business-to-Business
• 
  
  

Qualitative Research

• 
  • In-depth interviews
• • Focus groups discussions (one way mirror and audio-video recording equipment)
• • In-home visits
• • One to One

Kid's groups

 

International Research

We can also carry out both qualitative and quantitative research on other markets out of Italy through the international network EUROPASS RESEARCH.

CODE OF PRACTICE
AMT Consulting adheres at all times to the ESOMAR, whose aim is to ensure that professional standards are maintained.
Our field force of 800 interviewers and 30 regional supervisors are subjected to continuous controls and training programmes.

MAIN CLIENTS
Barilla, Procter & Gamble, Italaque, Fininvest-RTI, FATER, Telecom, Ina/Assitalia, Advertising agencies.
Price to be quoted according to the required kind of research and the extension of it.

CUSTOMER SEARCH
We will supply a selected list of possible customers who can be interested in Your offer of products and/or services (Business to Business, Wholesalers, Department Stores, Chain Stores, Key Clients) with short company profile.

DIRECT SALES AND SALES ORGANIZATION SERVICES
If you sell your  products business to business once we have  found some possible customers we can act as agents for you.

If to start your sales you need to organize all the aspects of the sales, from the assistance on site during your visit to the customers to the organization of the distribution, from payment care to a quick inspection to solve problems, we can assist you in following your interests.